1600 Broadway was built in 1902 when Times Square was still called Longacre Square, and its ground floor served as a showroom for the Studebaker Brothers who sold luxurious horse-drawn carriages as well as their new automobiles. In 1923 it became home to the Max Fleischer Studios--the famous animators and Disney rivals--who brought Betty Boop and Popeye to the big screen. 1600 Broadway was also the building where three men founded C.B.C. Film Sales Company, which would become Columbia Pictures, and it was the site of New York’s first Odditorium, the museum and freak show of Robert Ripley who opened the showcase in 1939, after its debut at the Chicago World’s Fair of 1933.
1600 Broadway was torn a few years ago and replaced with another bland apartment tower. The base of that tower, however, has become an obligatory stop for many tourists visiting town. What is overpriced and sold here now?
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